From the first discovery call to a fully tracked pipeline — here's exactly how advisors use The PAID Method to uncover wealth gaps and lead better planning conversations with every business-owner client.
Covering every major wealth-building lever in a privately held business
From first question to scored report — in a single client session
Engine powered by AI — matched instantly
Five steps. Each one builds on the last. Each one gives the advisor more leverage than the one before.
The first call is diagnostic, not promotional. We ask about the business: how long the owner has been in it, what they've built, what they're planning. We're listening for the gap between what they have and what they could have. Most advisors skip this step. We don't.
The PAID assessment covers every major wealth-building lever in a privately held business: Protect, Align, Integrate, and Distribute. The owner answers 47 questions. The platform scores each pillar instantly and generates a composite PAID Score — a single number from 0 to 100.
The platform generates two documents: a client-facing report that explains the gaps in plain language, and an advisor strategy brief that maps each gap to a specific financial product or planning strategy. The client report creates urgency. The advisor plan and package summary drive the conversation.
The second meeting is different from every meeting you've had before. You're not presenting a product — you're presenting a diagnosis. The PAID Score is on the table. The gaps are ranked by dollar value. The conversation is about priorities, not products. Advisors who use this framework close at a fundamentally different rate.
Every diagnostic you run gets tracked in the platform. You can see which clients have the largest unaddressed gaps, which opportunities are time-sensitive, and which businesses are approaching liquidity events. The platform turns your book of business into a prioritized pipeline — not a contact list.
Most advisors walk in with a solution looking for a problem. The PAID assessment flips that. You walk in with a diagnostic. The client's gaps become the agenda — not your product lineup.
A PAID Score of 34 out of 100 is a fact, not a sales pitch. When a business owner sees their score, they understand the gap. The urgency is self-generated. You don't have to create it.
The platform doesn't just identify gaps — it estimates their value. An underfunded buy-sell agreement isn't an abstract risk. It's a specific dollar exposure. That specificity drives decisions.